Brand Identity / Art Direction / Logo / Marketing / Print

The identity features a neutral deep blue with the use of a vintage graphical fish elements in order to convey the message of “old fish” in a modern world with futuristic digital technology. Various graphics were designed for Fish&Co including a logo, stationery printable products, merchandise packaging, and way-finding signs used throughout the aquarium. All signs are sized to fit proportionally in a scene to ensure proper scaling and usability.