Branding Identity / Art Direction / Logo / Marketing / Print

i_brooklyn is an advertising campaign to encourage foreign visitors to enjoy the beauty of urban life in Brooklyn, New York. It features an extensive advertising through black and white photography of various locations in Brooklyn, a booklet on the history of Brooklyn neighborhoods, a variety of posters, and printed goods.

The gif animation allows the blank space to work with a variety of words and contexts for how the borough of Brooklyn could make individuals feel.