Art Direction / Illustration / Marketing

Rollin Deep Ice Cream is based in Costa Mesa, California. They provide Thai-styled ice cream (rolled ice cream) and seek to expand their image with a variety of colorful characters and marketing materials. I decided to give them artwork based on their concept of “hypebeast” culture. The content will be transferred into stickers, printed t-shirts, hats and more. They also requested Instagram content.

Creating a variety of marketing content that is appealing for dessert brands plays an important factor on how the brand receives its customer base. I was able to practice illustration and the use of playful colors in order to design these characters.