Shasho is a brand based in Brooklyn, New York for handmade goods that include knitwear, embroidery, and handcrafts. Shasho specializes but isn’t limited to neutral tones, and sets the mood for the cool, cloudy afternoons of the forest. Shasho is presented in a monochromatic color scheme with mostly grey. The brand’s product tags are cut and sliced and hole punched, and strung by hand.
Shasho focuses on quality products using carefully chosen materials and proper tools. The imagery for the brand seeks to calm the audience. This branding and logo design allowed me to continuously work on my skills. Working on the product tags allowed me to practice my hand skills and precise cutting.