Brand Identity / Art Direction / Logo / Print

UCSL is part of New York City College of Technology’s library. The Ursula C. Schwerin Library asked for a more distinct, modern and clearer rebranding of their image. In an effort to create design a whole identity for UCSL, a thorough through process started through sketching which resulted into a combination of an owl and book; both representing the idea of “knowledge”. This logo along with its signature blue color creates a friendly and clean look.

Along with the signature blue, UCSL’s branding contains bookmark patterns, use of iconography and clear wayfinding solutions.